About Us
The Baby Sparks Head Office Team
Helen Atkins
(Founder, Franchisor and Co-Director)
From Burnt-Out Teacher to Business Owner
In 2017, as a burnt-out teacher and mum of two, I craved a career that worked around my family. Drawing on 15 years of teaching experience, I created Baby Sparks Sensory—a warm, research-based baby and toddler sensory class focused on infant development and community. Everything fell into place when I met Kat in 2019. Together, we built a flexible, rewarding business model, and in 2023, we launched as a national franchise to help other mums do the same. If you're looking for a business that works
around your family and truly makes a difference, we’d love to support you on your journey. 💜
Kat McMurphy
(Franchisor and Co-Director)
I was first introduced to Baby Sparks as a customer back in 2019, not long after Helen had launched the Baby Sparks Sensory classes. At the time I was on maternity leave from teaching and I was dreading the return
to work. As Helen and I became friends, it was clear that we shared the same morals and values regarding child development and supporting women in business. When I joined the company as a co-director we were able
to collate our knowledge and expertise to build a brand that is designed for success. We are passionate about creating welcoming, supportive and knowledgeable sensory sessions that benefit both parent and child. As franchisors we are dedicated to empower women to grow a successful business with a healthy balance between career and family life.
Why Choose Us
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Our classes provide opportunities for children and babies to actively use their senses as they explore their world.
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Sensory play is crucial to brain development – it helps to build nerve connections in the brain’s pathways.
Our classes support physical development such as fine and gross motor skills.
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We promote social development and thinking skills as well as sharing and exploring skills in a collaborative and safe environment.
Sensory play develops vision, hearing, touch, smell, proprioception (body awareness) and balance.
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We support development of communication skills such as listening and builds early vocabulary through singing and storytelling activities.
Activities in our sensory classes encourage imagination and a curious, inquiring mind.
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Our classes help to support early attachment, bonding and nurturing through the power of positive touch and massage techniques.
It's not just children who enjoy Baby Sparks Sensory! Our classes are a great place for mums and dads to make friends in an open and supportive environment.
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Baby Sparks classes are so much fun!